Last week, a reader wrote that mainstream movie posters should not be faulted for avoiding risks when they are trying to appeal to the masses. But is there any proof that these posters actually are appealing to the masses? In response to the actor-heavy posters I criticized, the reader wrote, "In terms of selling the movie they succeeded, because that’s what speaks to moviegoers." That may have been true 10, 20 years ago. But in the age of
Marketing Breakdown: The Masses
Marketing Breakdown: The Masses
Marketing Breakdown: The Masses
Last week, a reader wrote that mainstream movie posters should not be faulted for avoiding risks when they are trying to appeal to the masses. But is there any proof that these posters actually are appealing to the masses? In response to the actor-heavy posters I criticized, the reader wrote, "In terms of selling the movie they succeeded, because that’s what speaks to moviegoers." That may have been true 10, 20 years ago. But in the age of